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Showing posts from May, 2022

Business analytics in Zomato & swiggy food chain

    Founded in 2008, Zomato offers services like restaurant discovery and reviews, home delivery, online table reservation, digital payments when dining out, etc. It also works with restaurant partners to provide tools to engage and acquire more customers while empowering them with last-mile delivery services, alongside a one-stop procurement solution, Hyperpure, for ingredients and kitchen supplies.        It has been expanding their customer base at an exponential rate with the help of AI, using data analytics to provide a curated list of restaurants on the customer’s landing page, based on their location and preferences. Specially Artificial intelligence helps swiggy to differentiate between veg and non veg meal.        They also use an image classifier to group images under food categories as well as Natural Language Processing (NLP) — which simulates the understanding of human languages — to let users search for food items using col...

Data Analytics Will Change the Game for Sports Venues.

Sports analytics is a field that applies data analysis techniques to analyze various components of the sports industry, such as player performance, business performance, recruitment, and more. The learnings from these analyses are then used to make informed decisions that enhance the performance of a particular team or sports organization. Now more than ever, sports teams are leveraging skilled sports data analysts to create a competitive advantage both on and off the field. .       Advancement in technology has enabled easy and in-depth data collection, leading to developments in data analytics and machine technologies. This helps sports companies in their marketing strategies to increase their fan base and improve merchandise sales. It also helps them accumulate sponsorships and conduct simulation games on matches they are yet to play.  Data analysis is important in all sports. Analysts help teams to get valuable information from the data and practise them to enhan...

BLOCKCHAIN TECH & IT'S FUTURE

 Blockchain is the technology that enables the existence of cryptocurrency (among other things). Bitcoin is the name of the best-known cryptocurrency, the one for which blockchain technology was invented. A cryptocurrency is a medium of exchange, such as the US dollar, but is digital and uses encryption techniques to control the creation of monetary units and to verify the transfer of funds.        From a business perspective, it’s helpful to think of blockchain technology as a type of next-generation business process improvement software. Collaborative technology, such as blockchain, promises the ability to improve the business processes that occur between companies, radically lowering the “cost of trust.” For this reason, it may offer significantly higher returns for each investment dollar spent than most traditional internal investments.          This technology is going to be the game-changer in the days to come. According to a Gartn...

Survey Finds Executives Don’t Trust Or Understand Data.

Despite being recognized as one of the most valuable assets in an organization, corporate data remains one of the least measured or understood. While decision makers have more access to data than ever before, there’s little way to make sense of it. New research delves into the difference between executives who are data-driven, and those who are just data-saturated.  Talend’s recently published 2021 Data Health Survey 1 demonstrates clearly that business leaders understand the importance of data — two-thirds report that they work with data every day. Yet, 78% of executives say they face challenges using their data, and 36% say most of their decisions are not based on data. Companies know that the path to the future depends on using data, but despite years of investments in modern data infrastructure, they struggle to put that data to use.To survive in today’s economy, every organization must become a data company. This is easier said than done. Only half of e...

Cybersickness Is Real, But So Is Relief.

The arrival of the COVID-19 pandemic has forced people to live most of their lives, including work, entertainment, and personal interactions, online. All this screen time has taken a toll, as more people of all ages are reporting symptoms of "cybersickness."Cybersickness was a phenomenon before the pandemic, but had been studied mostly in the context of up-and-coming virtual reality games. Cybersickness is a form of motion sickness, characterized by nausea, disorientation, and oculomotor disturbances, according to a study of the problem by Kay Stanney and colleagues, published in 2020 in the International Journal of Human-Computer Interaction.A recent article in National Geographic explains how cybersickness is seasickness in reverse. Instead of your body moving while your perception thinks you should be still, such as the experience of being on a boat while looking at a fixed horizon. In a virtual world your body is still, but your senses are perceiving motion, whe...